Results for Facebook Ads Differ...
And truly depend on the goal of the client, the industry competition, and the overall strategy implemented. There are so many variables that determine the results of each ad campaign. When it comes to marketing, results are hard to guarantee, but I treat my client's business like my own and work hard to help them reach their goals.
Here are a few examples of successful campaigns for my clients.
Another MedSpa client came to me wanting to increase their number of leads (and of course patients) with Facebook Ads but had a seriously limited budget to work within ($25/day - the average cost per lead in the Beauty Industry is $26). With my proven ad strategy I tested their audiences one at a time (given their budget) and determined which audiences would generate the most leads. After 1 week of testing and 2 weeks of running ads, they have garnered 30 new leads to their business. With a Conversion Rate of 10.67% (the industry average is 7.10%).
Within the MedSpa niche, there is a huge potential for return on ad spend given the cost of services. If each one of those 30 leads came in for the lowest priced service, that's a potential $6,000 return on ad spend, with a limited ad budget of just $25 / day.
My client wanted to run and scale her webinar ads and get her cost per lead down from $5 to $1-$3 per lead. After creating all of the copy, creatives, and strategy, I launched her ads and within one week she had 425 new leads with an average cost per lead of $2.47. With her growing list of hot leads, I will be launching a retargeting campaign to sell her evergreen coaching program.
My client wanted to build his email list but his ads manager account was deactivated. I worked to get his account up and running and we began building his list at the end of May. His goal was to go from 0 subscribers to 3,000 by August. With his goal in mind, I launched multiple campaigns, testing audiences to see which performed best, then scaled those ads to 3,000 subscribers by the middle of August.
My client came to me with the goal of adding 30 new targeted leads to her free Facebook group for her LIVE launch. Her goal was to convert 3 of those leads to her 1:1 ($5,000) coaching program. I created a strategy and a budget and went to work targeting LAL and a highly competitive cold audience. We worked to get her cost per lead down to $5 per lead for her launch and added not 30, but 50 new members to her free group. We then retargeted that warm audience with ads and converted 3 members with an ROI of $15,000.
Results for Facebook Ad & Business Coaching
My coaching clients are made up of Ads Managers and Entrepreneurs who are working to get results for their own clients and their own business. When it comes to marketing, results are hard to guarantee, but I treat my client's business like my own and work hard to help them reach their goals.
Here's what they had to say about working with me 1:1.
Emily From Emily Andrews Ads:
"Campaigns with Confidence Program has been a game-changer for me and my business! The Facebook Ads course, 1-on-1 coaching, and unlimited messaging access were invaluable. Working with Carolyn has provided me the confidence and knowledge to take my business to the next level. For Facebook Ads, this program has been the best one I've taken!"
Carly from Synergy Fitness:
"Carolyn is knowledgeable, friendly, and is willing to go above and beyond for her clients. Her tactical guidance when it comes to social media advertising is extremely valuable to our marketing efforts and is something that will help continue to make our business grow for years to come!"
Maranda from Maranda & Co:
"Carolyn has been extremely helpful in organizing a strategic plan for my Facebook Ads business. She knows what works and is amazing a guiding you through the process. Her knowledge and years of experience with Facebook Ads are apparent. She really cares about you and your success. She's always reaching out to see in what way she can be supportive. I'm so thankful for her coaching and I'm excited to see how I grow with her amazing support!"